Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
That fact results from German local tastes and German government policies. German beer drinkers are fiercely loyal to their local brand of beer. And so there is no national brand of beer in Germany, analogous to Budweiser or Miller or Coors in the United States. Instead, most German beer is consumed within 30 miles of the place where it is brewed. And any of you who have been in Germany know that Germans love their local beer and loathe the beer that comes from next door. The result is that the German beer industry cannot profit from economies of scale. In the beer industry, as in other industries, production costs decrease greatly with size. The bigger the refrigerator unit for making the beer, and the longer the bottle-filling line, the cheaper is the cost of brewing beer. So these tiny German beer industries are relatively inefficient. There's no competition; there are just 1,000 local monopolies.
If you have a fondness and talent for taking pictures you can make extra money online by becoming a stock photographer and selling your images to a stock photo company like ShutterStock or iStockPhoto. You’ll get royalties every time someone licenses an image you’ve submitted. To really be successful, build your own photography website to be able to showcase your portfolio and start getting higher-paid private corporate work.
Borrowing could be a key element in this method. Say you borrow $200,000 and put in $50,000 of your own to buy a property for $250,000. Then you develop the property and sell it for $400,000. The property has increased in value by 60% but your $50,000 has now grown fourfold to $200,000. You have to select the right properties in the right areas and develop them wisely.
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While droves of individuals salivate over the ability to live, work and play anywhere in the world that they chose to, most are primarily fixated on the ability to just earn a bit of money online. One stream of revenue would likely make the world of difference to many folks. But doing that seems to be an ever-increasing technical challenge. So it isn't about getting rich for a large degree of people, but rather, finding a way to earn just a little bit more money without all the added time it might take.
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