Now, it’s time to plan out your show. If you’re doing an interview-style show, you’ll now want to start getting some guests involved. You can use your existing social network to reach out to people you already know or are connected with on Twitter or Facebook. You can also head to Medium or Amazon to find authors or experts on topics specific to your niche.
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Find a profitable niche: We’ve talked about this a lot. But, where are you most comfortable. What niche do your skills, values, and interests intersect? Do you have 10 years of experience as a technical writer? Do you have long-standing PR relationships that’ll be invaluable in helping startups launch a successful crowdfunding campaign? Determine what makes your value unique, and lean heavily on showcasing that strength to your potential clients.
Start by taking other courses you’re interested in: Not only is this important competitor and opportunity analysis, but it also gives you an idea of how a course could or should look and feel. What’s the pacing like? Is it via email, video, in-person chats? Once you understand how you want your course to look, it’s time to decide what it should include. Those same courses are a great starting place. How can you make your course better or more interesting? Do you have experience others don’t?
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If you're unfamiliar with the concept of arbitrage, here's how it works. Wikipedia describes an arbitrage as effectively, "the practice of taking advantage of a price difference between two or more markets: striking a combination of matching deals that capitalize upon the imbalance, the profit being the difference between the market prices." Clothier was able to identify arbitrage opportunities in the grocery industry with precision.
29. Videos – This could be an entire section on it’s own. Many people have made money by creating YouTube videos. Evan of EvanTube is a kid and he has made millions by creating reviews of products that other kids his age would use. It’s not easy to get views into the millions, but once you do, you’ll start seeing some cash come in. Many bloggers have completely turned to videos to get their point across by starting a video blog.
Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell your potential interviewee who you are, what your podcast is about, and what you’re asking of them. Do a few test interviews with friends and family to make sure everything is being recorded at the quality you want and then book your first episode.
These questions about group organization arise at many different levels and for many types of groups. They arise, of course, about the organization of entire governments or countries: what is the best way to govern a country? Remember the classic arguments about whether the best government is a benign dictatorship, or a federal system, or an anarchical free-for-all. The same questions also rise about the organization of different companies within the same industry. How can you account for the fact that Microsoft has been so successful recently, and that IBM, which was formerly successful, fell behind but then drastically changed its organization over the last four years and improved its success? How can we explain the different successes of what we call different industrial belts? When I was a boy growing up in Boston, Route 128, the industrial belt around Boston, led the industrial world in scientific creativity and imagination. But Route 128 has fallen behind, and now Silicon Valley is the center of innovation. And the relations of businesses to each other in Silicon Valley and Route 128 are very different, possibly resulting in those different outcomes.
Sometimes, it takes a little elbow grease to get there. Or, if you are running a business, it might take some late nights. Millionaires are willing to work hard and do things for themselves when they need to. Millionaires are also willing to do what it takes, even if it means taking on an unpleasant job. A millionaire also knows that this includes taking responsibility for his or her financial destiny, refusing to blame others for misfortunes and finding ways to make sure income streams are diverse.
My wife picked up immediately on the problem of "weapons of mass destruction" — to use the euphemistic cliche. Are we to sit back and accept that the regulation of such things is inevitably going to fail, and that we are somehow wickedly misguided to try, putting ourselves in the anachronistic position of the Japanese samurai class, vis a vis guns, or the Chinese emperors and navies? Or can we accept that really novel dangers have to be met with really novel approaches?