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One of the cool things about Google AdSense is that it's so easy to get set up. If you have a blog or website, you can sign up for a free Google AdSense Account. From there, Google will give you a unique code that you will paste onto your website. Google takes it from there, tracking your page views, traffic, and earnings on your behalf. There is no upkeep or maintenance to get this thing going, which makes it a no-brainer if you have a website already.

If my piece of content is so unique and valuable around hiking backpack recommendations, that other reputable outdoor websites are willing to link to it and build the page’s authority, then I’d have a very real opportunity to rank high in organic search for these search terms (meaning, my page will come up first when someone searches for hiking backpacks).
Here’s a good example of how lead sales can work in real life: My second website, Life Insurance by Jeff, brings in a ton of traffic from people who are searching the web to find answers to life insurance questions. While I used to have the website set up so I could sell these people life insurance myself, it was a lot of work to process all the different requests and clients. As a result, I started selling the leads I gathered instead.
Another interesting case study in the fate of isolated communities concerns Kangaroo Island, not far from Adelaide where I live. This too was cut off from the mainland by rising sea waters, but continued to support a few hundred Aboriginals for some thousands of years. However, in this case there were no survivors by the time of European discovery. The demise of this stranded group deserves further study.
My wife picked up immediately on the problem of "weapons of mass destruction" — to use the euphemistic cliche. Are we to sit back and accept that the regulation of such things is inevitably going to fail, and that we are somehow wickedly misguided to try, putting ourselves in the anachronistic position of the Japanese samurai class, vis a vis guns, or the Chinese emperors and navies? Or can we accept that really novel dangers have to be met with really novel approaches?
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