The ego is the driver making the decisions. It decides between the devil (the id) and the angel (the super-ego) on either shoulder (yes, all those cartoons you've ever seen are partly true). We have voices in our mind, and it's up to the ego to decide which one to fulfill. Its goal is to satisfy the id in some way while also attending to the super-ego.
I received a call from a company in March of 2003 here in Brazil from one of the owners of the company that wanted to import from China but could not speak English. I started to help him import Chemicals for his company which when I started to work for him was worth USD2 million. Today 7 years later I am worth with savings and assets around USD800,000 and pushing towards my first Million.
Protect yourself: In the end, you also need to protect yourself and your wealth, from yourself (doing something stupid with your savings) and others. Insurance, legal corporations, rainy day savings funds, tax shields and so on, there are many ways how you can protect yourself and your wealth. If you’re asking from what? From accidents, the government, market melts, sneaky salesmen and even from yourself is the answer.
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