A second topic I really like is the fallacy of the great idea. You do not need some great, original idea to be successful. Really all you need to do is take an existing idea and put a new spin on it. Do it better than anyone else. Combine two existing ideas that have not been combined so far. Take a look at Mcdonalds. They do not make the best hamburger in the world. They are not even close. But they do the whole process better than anyone else. The idea is not important, the proper execution of the idea is where the money lies.
Create a killer course experience: With your course validated and in the works, you need to figure out how people will take it. Most course creators choose to host their courses from their own websites. This way, they get all the value of bringing customers back to their site on a regular basis. I host my own courses from a subdomain on my own site so I can easily add more. The course experience is incredibly important as well. And after trying most of the solutions, I highly recommend Teachable—an online platform designed specifically for courses.
Get-rich-quick schemes and fad weight-loss diets are naturally popular because they satisfy the id while also attending to the super-ego. The ego's job is complete when it sees something like this. The appeal of "fast'' stems from the innate desire for instant gratification, so beware of what seems too good to be true (they often are) when you're looking to make money quickly. Be wary. Listen to the conversation deep within the confines of your mind and do your best to tame the proverbial beasts.
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