Now, I know what you’re thinking. Most of the software and apps you use on a regular basis are made by massive companies or established development studios. Well, yes. But many successful apps, particularly those in the Apple and Google stores, are created and marketed by individuals and small businesses. In fact, independent developers made $20 billion in the App Store in 2016 alone.

I’m really torn here. As a writer, I sympathize with you. I’ve looked again and again into freelancing, and consistently find that the rates other people are willing to work for make it an insulting waste of my time. (Like, $10/hour is what a 15-year-old babysitter makes, not a professional writer.) On the other hand, you really can’t ask others to not compete with you. On the plus side, in my (limited) experience, you do get what you pay for most of the time. My sister had a less-expensive wedding photographer, and she was definitely less than happy with the results. So …
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The prep work before you open up shop is more time-consuming. You need merchandise to sell, photos and descriptions to post, a name for your shop and a business plan to help you succeed. Once that’s done, you’ll still need to find customers. Depending on what you’re selling, that could take weeks, which is why you should expect the overall time for this gig to be slow.

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